Selling your home with a plan for every part of the launch
Your home prepared and marketed like a launch before it hits the MLS.
What I do differently
Most agents put a home on the market and wait for buyers to find it. I take a more active approach. Every home I list gets what I call my Pre-Market Buyer Advantage™: a strategy to identify and reach buyers who are more likely to be interested before the home officially goes live.
I identify the kinds of buyers most likely to want your property, and I use AI-powered audience insights to help refine who we target. I run targeted social media campaigns to reach them, and I promote your home to my database, local agents, neighbors and prospective buyers. I build awareness before launch and then reach the wider market through the MLS and major real estate websites.
What your marketing plan can include
The plan depends on your home, but it may include:
- MLS exposure to agents, with syndication to Zillow, Realtor.com and other major portals
- Professional photography, video and drone footage, paid for by me
- Photo options such as twilight photos, floor plans and virtual staging
- Open houses, private showings and broker tours
- Email marketing to agents and buyers
- Social media promotion, including paid ads
The goal is to create demand, drive traffic and bring in strong offers. I also advise you on pricing and staging after I've evaluated your home against the market, and I keep you informed as showings come in. See the full sequence in how I sell homes.
Getting your home ready
Buyers form their opinion online first, so presentation matters. I walk through your home with you, tell you which improvements are worth making, and help with decluttering, deep cleaning, landscaping, minor repairs and staging. Before photos, I visit the home myself to make sure it looks its best.
My Home Seller's Guide includes checklists for curb appeal and for photo and showing day, along with a plain explanation of pricing, offers and closing costs.
Selling across the areas I serve
I help homeowners sell in Vacaville, Fairfield, Suisun City, Dixon and the other towns I serve. If you'd like to know what your home may be worth first, begin with a home value and equity review, or contact me at (707) 304-6574.
Frequently Asked Questions
What is the Pre-Market Buyer Advantage?
It's my strategy for reaching buyers who are more likely to be interested in your home before it goes live. It combines identifying likely buyers, targeted social media campaigns, and promotion to my database, local agents and neighbors.
Who pays for the professional photography?
I do. I pay for professional photography on my listings, because how a home looks online has a big effect on whether buyers come to see it.
Will I know how my home is doing once it's listed?
Yes. I watch showing activity, gather feedback and keep you informed, and we adjust the plan when it needs adjusting.
Keep exploring
Ready to make your move with Adriana Cueva?